Solution
Indoor Tracking & Visitor Analytics
See which zones visitors pass through, how long they stay and when it gets busy — then use real data, not guesswork, to shape displays, staffing and the visitor experience.
The challenge
Questions you can't answer without indoor data
Which exhibits really draw people in?
Ticket sales tell you how many people came in — not where they went, where they stopped, or what they walked straight past.
When do you need more staff?
Without knowing how crowding shifts through the day, rosters rely on instinct and experience alone.
How do you report results upward?
Verifiable space-usage figures make it easier to measure programs, justify budgets and report to sponsors.
How it works
From floor plan to dashboard in four steps
[TODO: positioning technology used, e.g. BLE beacons / Wi-Fi / people counters, and accuracy]
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Survey and define zones
We learn your floor plan and the questions you need answered, then divide the space into zones worth measuring.
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Install devices
Data collection devices go into each zone, placed to disturb displays and visitor flow as little as possible.
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Collect and process
Data streams into the system continuously and is processed into metrics you can use straight away.
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Read the dashboard
Your team can check the data at any time, with summary reports ready for management.
Dashboard
What you'll see on the dashboard
- Visitor counts by zone and time of day
- How long visitors stay in each zone
- The most common routes through the space
- The busiest areas and times
- Day-by-day, week-by-week and month-by-month comparisons
[TODO: confirm dashboard metrics with the technical team]
Who it's for
Built for spaces with people coming and going all day
Museums and galleries
Measure interest exhibit by exhibit and plan better visitor routes.
Shopping centers
Understand how people flow between floors and zones to plan tenants and events.
Exhibitions and trade shows
Measure booths and display areas with figures you can verify.
Government agencies
Manage public service areas and ease crowding at peak times.
Frequently asked questions
Does the system collect visitors' personal data?
[TODO: explain what is collected, whether individuals can be identified, and how this complies with the PDPA]
What needs to be installed, and how long does it take?
[TODO: devices required, power/network needs and typical installation time]
Does it work with the museum app and audio guide?
Yes. Indoor tracking works together with our Museum App & Audio Guide, so visitors get content that matches where they are standing and you get more detailed visit data.
How do we get started?
Tell us about your space and share a rough floor plan through our contact form. Our team will get back to you to talk through the details and arrange a demo.
Ready to turn your data into decisions?
Tell us what you need to find out. Our specialists will get back to you to arrange a consultation or a demo built around your organization.
- 942/72 Charn Issara Tower 1, Rama IV Rd, Suriya Wong, Bang Rak, Bangkok 10500
- info@dataarchitect.co.th
- facebook.com/dataarchitect.th